LIVERPOOL FOOD AND DRINK FESTIVAL 2017
Having spent the winter wrapped up, early February saw our mobile bar coming out of ‘hibernation’ and undergoing some serious internal upgrades in preparation for a busy series of events throughout 2017; information of future dates can be found in the LBC Calendar.
We decided that Liverpool Food and Drink Festival would be an excellent testing ground for Pedro to see if he really could champion the Langwith Brewing brand on a larger stage. This was Pedro’s second major outing following the successful Robin Hood Beer and Cider Festival in October 2016 and a trip back to the North West as the event was held in Sefton Park over the Easter weekend in April.
There is no question that the Liverpool event continues to be a draw not only for lovers of all artisan and organic produce but for those who like to meet up and socialise whilst learning about new companies and products within these markets. We had an absolutely fabulous first day as, despite some rather inclement weather, the rain and winds stayed away. We had our signature beers on hand-pulls with Stumpy’s and Mystic Peg on gravity taps alongside our usual bottle range, including the newly canned Pegs Pale on offer. The pales and Lord H stole the day with Lucy Locket completely selling out just before the end! We were primed for a great final day …. However, the ‘weather gods’ had different plans and unfortunately the rain was blowing in sideways from the Irish Sea for much of Sunday. It wasn’t a doom and gloom day by any means but we really do need to say a huge, “Thank you so much.” to the stalwarts who not only attended the event and dared to brave the elements to get their beers but also purchased gift sets and boxes to take away to enjoy in more ambient conditions!
Festivals and events are not only about the customers who come to sample what is on offer as contacts are also forged between the exhibitors. We met some wonderful people from within the food and drink industry who were not only like minded but equally supportive and interested in our venture. One company in particular stands out … the Sticky Walnut Bistro in Chester and resulted in further meetings to develop a mutually beneficial relationship.
Another first for us was the inclusion of our wonderful new Assistant Brewer, Adam onto the events team! Although at 6 foot 4 inches tall he is a test for the available headspace in Pedro, it is great that we have another person who is well versed in how we operate at LBC and can communicate this to our customers.
All in all, the Liverpool Food and Drink Festival was a positive experience and gave us an opportunity to fully understand how to develop our activities in this field in the future.